Attracting eyeballs on the internet is one of the biggest challenges in the current digital world of business operations. There are several challenges:
Attracting eyeballs on the internet is one of the biggest challenges in the current digital world of business operations. There are several challenges and a horde of strategies to make visitors stay on the platform, make a purchase, or leave their contact information. This is what forms the base of lead generation in the modern digital world. Most digital marketing agencies are dedicated to working towards improving lead generation for their clients through various strategies, but the one that has proven to work time and time again is lead magnets.
Meant to attract leads to them, lead magnets are an offer of information or monetary value that can be promoted on digital platforms in exchange for valuable information like email addresses, phone numbers, and names. Lead magnets work because they introduce a level of trust and credibility while generating awareness in the target audience. The best part is that there is more than one type of lead magnet prevalent in the market right now. This blog takes a look at some of the most common and effective digital lead magnets.
Common Types of Lead Magnet
Case Studies: One of the most common and effective forms of lead magnets, case studies work because they are derived from real-life examples and situations. They address the most common issues your customers may be facing and address them as a real-life problem. According to the best SEO company in India, case studies can help you persuade the indecisive consumer about your product or service with relative ease while also giving you a higher ranking in SERPs.
Quizzes: Quizzes are becoming the next best way of gaining leads from visitors, especially when they are personalised for people. With an average of 31.6% lead capture through quizzes, they are emerging as a great lead magnet in the digital world.
Templates: People are looking for templates for their work, which is why they often end up on several platforms that provide solutions to all their issues. If you are someone who provides a comprehensive, end-to-end solution, then offering a few free templates to the visitor can act as a great lead magnet for your business. Be it a simple infographic, a starter pack, or anything that gives them something to begin with, a template is a great way to get leads for your entire business.
Trials: A free trial is a great way to lure customers by giving them a glimpse of what they are about to buy. Trials often go for free and work the best for software and digital solutions, which gives the user a feel of the full version that will be paid for later. If the user does not convert automatically after the trial period, even then the lead is already captured and can be given other offers to help them convert, which brings us to the next common example of lead magnets.
Discount Codes: Deals are a great way to attract customers and can be a really good offer to people who are either visiting you for the first time or are about to make their first purchase with you. This is why you often see businesses offer huge discounts on first-time purchases to their consumers. And we can all agree on the fact that customers are looking for discounts for the products you are selling, so why not give them the code yourself and seal a conversion with them right away?
Checklists: Checklists are all about the convenience that they bring to the user. They are simple, usually one page in length, but they can go a long way in cutting through the clutter of a plethora of your competitors trying to sell the same thing as you. How? They are effectively more convenient to read and use for the end-user, and if positioned carefully, can get you tonnes of leads.
Webinars: Much like the old school seminars that people sat through to get to the end of a sales pitch, Webinars are the modern-day lead magnets for digital sales. It takes a lot of commitment to planning a webinar, but if you have a prospect sit through the entire presentation, you have a highly qualified lead with good chances of conversion.
Lead magnets are designed to attract leads into the sales funnel, which is why they are an important part of your marketing and sales planning. Make sure that you have the right kind of lead magnets planned and implemented in the right place. Good luck with your lead magnets.
